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Inside a Nonprofit Campaign
I’ve done PR for a nonprofit for the past two years and in my opinion, the main difference between a nonprofit campaign and a brand campaign is that you aren’t selling a product. In the nonprofit...
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Making Your Press Release Go the Extra Mile
Writing press releases are certainly not the most glamorous thing you’ll do as a PR professional, but they are essential. Whether you’re working for an agency, doing PR for a particular company or...
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Candy or Pills – Can You Tell the Difference?
ImPRessions Cardinal Health Account Implements HallOUween Campaign Bongs, lines and cans – all common forms of drug distribution that college students are familiar with. But what about small orange...
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PaRtner’s Conference 2015
By: Jess Carnprobst, @jess_carnprobst This past Saturday, Melaina Lewis, Allison Evans, Kelsey Miller and I traveled to Columbus for this year’s PaRtner’s Conference at Capital University. After...
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My Favorite Things ImPRessions Has Taught Me
By: Elise Mills, @itsELISElove Bright copper kettles and warm woolen mittens, brown paper packages tied up with strings, these are a few of my favorite things. Teamwork really is dream work PR is not a...
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